cu boulder sports
research / brand guidelines / copywriting / presentation building
University of Colorado Boulder women’s basketball
May 2022
For my capstone project, I was part of a team that was tasked by the University of Colorado Boulder athletic department to create a creative brief for a campaign to increase student attendance and awareness of the Women’s Basketball team. My responsibilities were research and art direction, which included creating our deck slides in Illustrator, copywriting, icon creation, and correct application of CU brand guidelines.
